VARIABLE DATA PRINTING FROM PMT DIGITAL
Variable data and personalised printing
PMT Digital offers variable data printing using our state of the art digital presses. Variable data or personalised print is a form of on-demand printing in which text and/or pictures or graphics can be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.
For example, a set of personalised letters, each with the same basic layout, can be printed with a different name and address on each letter.
Variable data printing is mainly used for direct mail marketing, customer relationship management, advertising and invoicing on self-mailers, brochures or postcard campaigns.